Archivo de junio/2013


How does a fire spread on online communities?

Escrito el 13 junio 2013 por Elena Méndez Díaz-Villabella en Gestión Empresarial, Varios

Fuego_online_communitiesIn an online community, participation is usually split 90-9-1.

90% read the content, 9% also comment on what others post, and 1% creates [the content].

How could we make an 80-16-4 split achievable?

Any community is built around individuals who share stories, who have a common interest, understand and, perhaps, even like each other… Individuals who want to get together for a particular reason and who often show ‘herd effect’ behaviours.

Using fire as a metaphor, we can better understand how to boost participation in these settings. Three elements are needed to light a fire: fuel, oxygen and heat.

  • Fuel: The petrol of an online community is its content. But not just any content, only those that are truly interesting and relevant to a group.
  • Oxygen (The catalyst that combusts the fuel). The oxygen in these communities are the individuals and the groups. Until very recently, concept 1.0 meant that people within intranets were a bit like ghosts, they obtained the information they required and then disappeared, but they didn’t play a leading role. The new eco-systems 2.0 tools mean that the Internet is no longer a private playground for system programmers, and anyone can easily make a contribution.
  • Heat (temperature): Camaraderie. If there isn’t a good atmosphere, a good feeling, people will not take part. And if, as discussed here, communities emerge around something that connects people, then what is this very powerful thing that links us? What does it look like? The real “connecting glue” appeals to our emotional brains, not the rational side or the data either, it’s more the emotional ties.

A very clear example: Steven Jobs often asked” Why / What for?” whenever he was looking to attract someone to his company. Or you could just as well ask Sculley: ‘do you want to bottle sugary water or change the world?’ This feeling of significance is not only fundamental but also a unifying force because of the passion it generates.

Being interested in a particular issue, and not just having a sense of duty is what keeps us together, what keeps the fire burning.

How would you like to start a chain reaction in your community? Just throw these elements together and then shake continuously.


Have you got the XX factor?

Escrito el 6 junio 2013 por Elena Méndez Díaz-Villabella en Desarrollo profesional

cover“The XX Factor: How Working Women are creating a New Society” the controversial and ground-breaking new book by Professor Alison Wolf, claims an elite club of women have more in common with men than their own gender. Wolf suggests that, although some women have become far more equal to men, they are becoming much less equal to each other.

In her book, Wolf argues that there is a new group of women (15%-20%) for whom work is a major part of their identity, self-esteem and even pleasure: “Work is more fun than fun”.  The yearning for a meaningful outlet for their energy beyond domestic life, is what singles out the XX women, Wolf explains.

Alison Wolf highlights 8 ways to spot a “XX women”:

  1. Highly educated women share the work habits and job choices of their male counterparts.
  2. They are more likely to work full-time.
  3. They have less sex.
  4. They have fewer children.  For them, motherhood could be a major aspect of their lives, but not the only one.
  5. They marry someone with the same or very similar level of education and income.
  6. They go back to work soon after having children.
  7. They employ domestic help.
  8. They invest in the education of their children.

“XX women” love their jobs, which form a part of their identity, not just a source of income.

Wolf points out that it is not the gap between women and men that is widening: it is more the gap between highly and lesser educated women.  Wolf´s research shows that while a male graduate earns 45% more than a male non-graduate, female graduates can earn three times more than a woman without further education.

Take a look at the article: “Make Room at the Top” by Lynda Gratton from the Financial Times:

Alison Wolf’s approach through her book will not leave you feeling indifferent!

The new class war is woman vs. woman? The debate is now open


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